Men's Eco-Drive Avion Watch with Leather Strap

Product details Material: Stainless-steel Country of Origin: Japan

About this item Men's luxury timepieces with technical advancements and a sporty style. Featuring a 3-hand, date, silver-tone stainless steel design with luminous hands and mineral crystal. Our watches also feature Eco-Drive technology – powered by light, any light. They never need a battery. Additionally, they are 100 meters water resistant and come with a 5-year limited warranty.

The Avion is a vintage-inspired timepiece that evokes memories of transatlantic flights from the 1950's. Design cues taken from the golden age of travel include the rich brown leather strap with contrast stitching, luminous markers, and classic day/date function. Encased in stainless steel with a charcoal grey dial, the watch also features our Eco-Drive technology with caliber number J810.

Since its establishment in 1930, CITIZEN has embraced a multicultural mindset that fosters excellence and creativity. The brand name itself reflects a deep respect for craftsmanship and is recognized by citizens all around the world. As global "citizens," we have a responsibility to help promote a culture of positive change and continuous evolution through our work. We are dedicated to this mission and eagerly anticipate what the future holds.

As a true watchmaking manufacturer, CITIZEN integrates a comprehensive process from creating individual components to the final assembly of a watch. The approach is artisanal, focused on pushing the boundaries of technology and exploring new possibilities. One key technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this innovation in 1976, culminating in the launch of the highly acclaimed Eco-Drive in 1995. This extraordinary innovation eliminates the need for battery replacements, making it especially beneficial in areas where specialist batteries aren't readily available. This innovation allows citizens in virtually every country to experience the joy of wearing and using a CITIZEN watch.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," motivates us to merge cutting-edge technology with design beauty, inspiring people to strive for excellence at all times. Our new campaign, Better Starts Now, in collaboration with Wieden+Kennedy, conveys the belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next 'better' and a new 'now' in which you can start pursuing it.

From the start of this project, we have been dedicated to this ideal – not dwelling in the past, but focusing on the present and finding ways to improve it. To communicate this belief to the world, we have created a new global CITIZEN brand movie, brand identity, and brand website that embodies our Better Starts Now philosophy.

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